Case Study: The Goodlife Recipe

Overview

TGLR is a premium brand of dog and cat food that trends toward organic, natural and healthy categories. Pet owners who feed their dogs and cats TGLR believe in the importance of maintaining a healthy lifestyle and want the same for their pets.

Campaign Objectives

• Reach the target audience
• Build awareness of the brand against the target audience
• Drive trial of TGLR products via coupon download

Solution

• Homepage features with banner roadblock and custom skin
• Forum roadblock "Food & Nutrition" category
• Answers sponsorship "Food & Nutrition" and "Health & Wellness" categories
• Newsletter inclusions
• Strong ROS presence

Results