Case Study: K9 Advantix and Feline Advantage

Overview

K9 Advantix and Feline Advantage offer protection against pesky fleas. K9 Advantix and Feline Advantage should be purchased from a licensed veterinarian.

Campaign Objectives

• Maintain existing users
• Increase awareness among new pet owners
• Drive trial and continued use via free 2-month supply

Solution

• Sponsorship of Dogster Adoption Center
• Homepage features
• Newsletter inclusions
• Dedicated sign-up page
• Branded Group
• Sponsorship of Breeds area
• Banner roadblock of Health Forums
• Strong ROS presence

Results