Case Study: Wag World

Overview

Dogster custom built an online ad program for Beneful to promote the Wag World Dream Dog Park campaign.

Campaign Objectives

• Drive registrations to the Wag World Dream Dog Park Contest
• Promote engagement with the Beneful brand
• Showcase Wagworld.com

Solution

Dogster created a custom branded discussion group for Beneful. The advertising program also included Roadblocks in our community forums, dedicated Beneful email messages and significant advertising across the dogster home page.

Results

The campaign was successful in many ways including a CTR that was 400% higher than the industry average and the dedicated emails had over a 1% CTR resulting in more than 7,000 visits to wagworld.com