Case Study: Mighty Dog

Overview

Mighty Dog enlisted Dogster for advertising across our community's member base, website visitors and email newsletter readers.

Campaign Objectives

• Build overall brand awareness
• Drive engagement with the brand
• Educate consumers about Mighty Dog's quality
• Build awareness that Mighty Dog is made specifically for small breed dogs

Solution

To raise awareness and reach the broadest audience possible, we designed an engaging online campaign that included sponsored placements and roadblocks in our community forums, a branded virtual gift, dedicated Mighty Dog® email messages and a new "Small Breeds" content section custom built to be sponsored by Mighty Dog™. The campaign attracted thousands of Dogster audience members to click through and visit the Mighty Dog® site.

Results

The campaign was a great success, yielding unprecedented awareness, engagement and consumer action for Mighty Dog® and driving 10,000 consumers to the Mighty Dog® site. There were over 80,000 virtual gifts sent within the Dogster community in one month.